![]() Plus, YouTube videos are easy to share and embed wherever you want them to appear. Since YouTube is full of people searching for and watching videos, this option has the added benefit of more exposure and reach. Determine where you'll host your videosĪfter setting goals, setting a theme, and choosing formats of focus, next decide where you'll host your videos.Īn obvious option is to create a YouTube channel and upload all your videos there. All of the videos are focused on social media "experiments," hacks, and tips – and feature the hosts wearing lab coats and goggles like they're working in a laboratory.ģ. What topics will you focus on? What do you want to become known for?įor example, in 2021 Hootsuite, a SaaS company, launched its YouTube channel called Hootsuite Labs. For instance, you might focus mainly on publishing how-to videos every week with some behind-the-scenes, vlog-style videos thrown in once a month.Īlong with your main video formats, choose a theme for your videos. Instead, choose three or fewer formats to focus on for video content creation. You might feel tempted to try your hand at all the formats, but that approach is scattershot at best. Choose your video formats and themeĭon't try to do it all with video. Ultimately, staying goal-focused will help your video content strategy go further. What purpose will it serve, and how will that content help you meet your goals? Instead of creating video content just to get it out there, consider what you want each video to do. Or you could set a goal to increase conversions on your website by embedding product videos on product pages. For example, you could aim to increase awareness of your brand by publishing videos on YouTube. ![]() To make things simpler, the goals you set for your content marketing can be directly related to your video marketing goals. Your video content strategy should be no different. Set goalsĮvery good strategy has at least one or two goals behind it that drive the strategy forward. But before you run off to hit “record,” don’t forget that you need a strategy set up before you dive in for the best results.īest practices to create your video content strategy 1. For example, 88% of people say a brand’s video on a product or service has convinced them to buy.Īs you can see, there are many ways to leverage video content to boost your SEO. Video content can also help you convert more customers. Publishing video content can help prove your brand in essentially the same way as consistently publishing high-quality written content. Publishing regular, high-quality videos that educate, inform, or entertain your target audience is additionally a way to showcase the E-E-A-T (expertise, experience authoritativeness, trustworthiness) for your brand and website. For example, publishing a blog with a related video embedded in the post can be a way to further engage your audience and keep them on your page longer. (Google has a guide you can follow to help them find and index your videos so they can rank.)īesides direct rankings, video content also helps your SEO in indirect ways. That means a lot of keywords have ranking potential if you make and optimize video content for them. These companies know how online video has grown as a medium, and thus serve relevant videos in search results when the user’s query could be answered with a video.įor example, some “how-to” queries are better suited for a video demonstration, like “how to add text to reels” or “how to tie a bow tie.” It would be hard to teach someone how to do these things in a written blog or article, so serving up a video makes a lot more sense. ![]() Video content helps your SEO strategy in a few key ways.įor one thing, search engines like Google stay on top of user content consumption trends. ![]() Social media videos (Stories, Reels, Shorts, TikToks).There are multiple types of videos and formats that creators and brands are producing these days, and all of them can be used to reach your goals: Video content isn’t as straightforward as you’d think. Video content is any video format meant to entertain, educate, or inform an audience.īy the same token, video content marketing is a strategy that involves producing useful and helpful video content to attract, nurture, and convert that audience. In this guide, you’ll find an overview of video content, including why it matters for SEO, best practices for creating your video content strategy, and examples of various effective video types. If you aren’t creating video content yet, you should seriously consider it. What does this mean for marketers? For businesses? On average, people watch 19 hours of online video per week – and across the last three years alone, consumption increased by 8.5 hours per week. These days, audiences expect and demand video content from creators and brands. We’re no longer in that phase where everyone was saying, “Video is blowing up.” ![]()
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